【业务数据分析】——十大常用数据分析方法

您好！根据您提供的用户行为表，以下是用SQL计算产品漏斗数据的示例代码：

1. 计算每个步骤的用户留存量和留存率： ```sql -- 点击下单按钮(click_order_button) 的用户留存量和留存率 SELECt COUNT(DISTINCT device_id) AS retention_count, COUNT(DISTINCT device_id) / COUNT(DISTINCT device_id) OVER () AS retention_rate FROM dwd_user_behavior WHERe action_id = 'click_order_button'; -- 打开提交订单页 (open_submit_order_page) 的用户留存量和留存率 SELECt COUNT(DISTINCT device_id) AS retention_count, COUNT(DISTINCT device_id) / COUNT(DISTINCT device_id) OVER () AS retention_rate FROM dwd_user_behavior WHERe action_id = 'open_submit_order_page'; -- 点击提交订单按钮(click_submit_order_button) 的用户留存量和留存率 SELECt COUNT(DISTINCT device_id) AS retention_count, COUNT(DISTINCT device_id) / COUNT(DISTINCT device_id) OVER () AS retention_rate FROM dwd_user_behavior WHERe action_id = 'click_submit_order_button'; -- 打开支付页(open_payment_page) 的用户留存量和留存率 SELECt COUNT(DISTINCT device_id) AS retention_count, COUNT(DISTINCT device_id) / COUNT(DISTINCT device_id) OVER () AS retention_rate FROM dwd_user_behavior WHERe action_id = 'open_payment_page'; -- 点击确认支付(click_/confirm/i_payment) 的用户留存量和留存率 SELECt COUNT(DISTINCT device_id) AS retention_count, COUNT(DISTINCT device_id) / COUNT(DISTINCT device_id) OVER () AS retention_rate FROM dwd_user_behavior WHERe action_id = 'click_/confirm/i_payment'; -- 跳转支付成功页面(open_payment_success_page) 的用户留存量和留存率 SELECt COUNT(DISTINCT device_id) AS retention_count, COUNT(DISTINCT device_id) / COUNT(DISTINCT device_id) OVER () AS retention_rate FROM dwd_user_behavior WHERe action_id = 'open_payment_success_page'; ``` 2. 计算每个步骤间的用户平均停留时间： ```sql -- 点击下单按钮(click_order_button) 到打开提交订单页(open_submit_order_page) 的平均停留时间 SELECt AVG(DATEDIFF(action_time, LAG(action_time) OVER (ORDER BY action_time)) AS average_stay_time FROM dwd_user_behavior WHERe action_id IN ('click_order_button', 'open_submit_order_page'); -- 打开提交订单页(open_submit_order_page) 到点击提交订单按钮(click_submit_order_button) 的平均停留时间 SELECt AVG(DATEDIFF(action_time, LAG(action_time) OVER (ORDER BY action_time)) AS average_stay_time FROM dwd_user_behavior WHERe action_id IN ('open_submit_order_page', 'click_submit_order_button'); -- 点击提交订单按钮(click_submit_order_button) 到打开支付页(open_payment_page) 的平均停留时间 SELECt AVG(DATEDIFF(action_time, LAG(action_time) OVER (ORDER BY action_time)) AS average_stay_time FROM dwd_user_behavior WHERe action_id IN ('click_submit_order_button', 'open_payment_page'); -- 打开支付页(open_payment_page) 到点击确认支付(click_/confirm/i_payment) 的平均停留时间 SELECt AVG(DATEDIFF(action_time, LAG(action_time) OVER (ORDER BY action_time)) AS average_stay_time FROM dwd_user_behavior WHERe action_id IN ('open_payment_page', 'click_/confirm/i_payment'); -- 点击确认支付(click_/confirm/i_payment) 到跳转支付成功页面(open_payment_success_page) 的平均停留时间 SELECt AVG(DATEDIFF(action_time, LAG(action_time) OVER (ORDER BY action_time)) AS average_stay_time FROM dwd_user_behavior WHERe action_id IN ('click_/confirm/i_payment', 'open_payment_success_page'); ``` 本文地址：http://dfvalve.xrbh.cn/quote/7073.html    迅博思语资讯 http://dfvalve.xrbh.cn/ , 查看更多